outside gc for dtc and e-commerce brands
IDEAL FOR PRE-IPO / SERIES B AND C COMPANIES IN THE DTC AND E-COMMERCE SPACES, OR THOSE THAT ARE READY NOW TO USE OUR SERVICES TO GET AN EDGE AND UNLOCK A CHANNEL FOR GROWTH
Your company may have tens of thousands to hundreds of thousands of customers depending on the industry, market size, and specific business model. At this stage, you have an established, substantial customer base. Rather than spending on broad marketing, your company is personalizing its approach. You aim to understand a customer’s preferences and behaviors to create targeted marketing campaigns–which in turn subjects you to compliance requirements with data privacy laws. You are focused on your ability to convert a first-time consumer into a repeat customer, and, again, the way you market to these customers, through text message or SMS marketing or e-mail marketing, is also subject to federal data privacy laws.
Moreover, as you scale up, your cost of customer acquisition becomes higher, because you are subject to heightened state data privacy laws (because of the number of consumers whose data you control or collect; keep in mind that certain states consider targeted advertising a “sale” of data requiring opt-out consent in most cases and opt-in for consumer health data). You may be tempted to leverage AI assistants for customer service, but you’re unsure of the rules around doing that and what to disclose to customers in those interactions. You also want to understand how the AI models you are using are in turn using your company’s conversations with your customers and other consumer data.
Because your DTC and/or e-commerce brand often focus on building strong customer relationships and loyalty, this leads to higher customer retention rates and potentially a larger customer base compared to traditional retail models. It also means that data privacy cannot be an afterthought to your business, but rather, a key component of maintaining customer loyalty and trust.
Our outside GC program is ready to help.
How We Can Help You
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AI Governance
We don't just understand data privacy and AI governance – it's our focus. We can create an AI contracting playbook (tailored to your company’s use cases) so that your team knows what to look out for when engaging AI vendors (particularly for CX). We can also work with your product teams to advise on how to launch a new feature using AI, in a way that keeps you in compliance with current laws, but also gives you an edge on the competition. Your GC (if you have one) does not have to do this alone; we will get her up to speed. -
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Data Privacy
Because you control a large amount of consumer data, you are likely subject to state privacy laws, across multiple states. If you use SMS marketing, you are also subject to federal privacy laws. We conduct privacy impact assessments and craft data privacy policies and procedures, as well as advise on your current privacy program (data detention and deletion) and help you make sure the way that you target/advertise to consumers and interact with them later is in compliance with the patchwork of U.S. state and federal privacy laws. -
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Copyright & Trademark
Your marketing team may be pushing to leverage vendors that offer great and cheap content. But do they use gen AI to do it? We bring our passion about intellectual property to help you secure yours. We provide strategic counsel on copyright and trademark ownership, licensing, and infringement issues.
An Integrative and Collaborative Approach
Our founder, Yelena Ambartsumian, Esq. has served in all of the following roles: external counsel (complex commercial litigation and investigations at a big law firm), startup founder & CEO, and general counsel. This unique combination of experiences gives us a nuanced understanding of the different and competing concerns within an organization, and how in-house lawyers can get the most value from working with external counsel. This means we deliver advice that is realistic and thus more likely to be implemented by your teams. Our approach is integrative and collaborative. By embedding ourselves into your existing legal and operations teams, we deliver in-depth, responsive support to help you navigate challenges and achieve your business objectives. We are right there with you—in the arena—offering strategic counsel and practical solutions tailored to your organization’s needs.
Oh, and did we mention that we do all this for $1,000/hour LESS than the large Midtown Manhattan law firms just a few blocks away from our NoMad office? Read on to see our block hours pricing…
program highlights
module 1
20 hour block
Ideal if you need light or as-needed support (reviewing your existing privacy policy and suggesting improvements, reviewing a handful of vendor agreements or marketing features) or if your existing Senior Legal Counsel needs someone to take a few items off his plate, day to day.
$7,000, calculated as $350/hour
With up to 2 unused hours rolling over to the next month
Estimated 5 hours/week of support.
module 2
40 hour block
This is a great option for implementing a new privacy program, assisting with data subject rights requests (deletion, modification, etc.) or getting your existing website in compliance with emerging state and federal privacy laws (which have changed quite a bit even in the last year) .
$12,000, calculated as $300/hour
With up to 4 unused hours rolling over to the next month
Estimated 10 hours/week of support.
module 3
60 hour block
Is your in-house legal team feeling under-resourced? Do you have a team member going away on leave, or are you considering making a new hire but are unsure of what you need? Our 60-hour block of outside general counsel services is structured to feel like you have a new part-time hire. You can use this time to assist you in making a big overhaul in your privacy program or marketing practices, or simply for routine, day-to-day support that your existing legal team can lean on.
$16,500, calculated as $275/hour
With up to 6 unused hours rolling over to the next month
Estimated 15 hours/week of support.
Because of the intensity of this commitment and the importance of being highly responsive and available to all of our clients, utilizing Module 3 (60 hour block) entails a 3-month commitment on your end.
OUR PROMISE
OUR PROMISE
With AMBART LAW, you gain more than an outside GC—you gain a dedicated partner invested in your success. Our fractional general counsel services empower your team to tackle both day-to-day operations and complex legal challenges with confidence.
Let’s work together to bridge the gap in your legal NEEDS.
Contact us today at info@ambartlaw.com to discuss how we can support your business.